e.l.f. Cosmetics Identity Refresh
This campaign reimagines e.l.f. Cosmetics’ social presence by positioning the brand through an elevated form of affordable luxury. Featuring original photography by Aubrey Heldt, the project showcases strengths in brand strategy, visual identity design, content creation, influencer integration, and paid media execution. Through cohesive styling, refined layouts, and accessibility-minded design, the campaign elevates e.l.f.’s aesthetic while preserving its approachable, community-driven tone.
